PACE RECORDINGS

HENNY THA BIZNESS AND KENNARD GARRETT LAUNCH PACE RECORDINGS WITH BOLD VISION FOR THE FUTURE OF MUSIC, TECHNOLOGY AND CULTURE

Pace Recordings, the brain child of music veterans Justin “Henny Tha Bizness” Henderson (Drake, Chris Brown, Kendrick Lamar, J Cole, Lil Wayne, Jay Z, 50 Cent, Black Eyed Peas) and Kennard Garrett (Sting, Pussycat Dolls, Drake, Rotimi) announced its official launch.

Pace Recordings aims to provide a platform for emerging artists to showcase their unique sound and style. The label will focus on a wide range of genres, from Jazz to R&B and hip-hop, with a particular emphasis on discovering and promoting underrepresented voices.

Pace Recordings will use emerging technology as a tool throughout the process of developing and presenting emerging talent. Recent partnerships of the producers include Apple, Shure, and Apogee to name a few.

"We believe that there is so much untapped talent out there, and we want to give those artists a chance to be heard," said Henderson, "Our goal is to provide a supportive environment where they can flourish and reach new audiences."

“With ties to our alma marta, Morehouse College, and the neighboring Atlanta University Center (Spelman College, Clark Atlanta University, and Morris Brown College), we have a pulse on the current culture. We are immersed in the fertile ground of talent in the Atlanta music scene that has heavily influenced and changed the musical landscape of the industry over the last 30 years,” said Garrett.

Morehouse College, Spelman College, and Clark Atlanta University have spawned a number of GRAMMY nominated and GRAMMY winning artists, songwriters, and producers as well as leading music industry executives.

Pace Recordings will not only provide support and resources to its artists but also will be dedicated to fostering a sense of community among its roster. This is a reemergence of the “foundation of the song,” describes Garrett, “and development of talent so that what we bring to market is timeless.” The label plans to host regular events and gatherings, both online and in-person, to connect its artists with fans and industry professionals.